#4

This phase will be the first project milestone and update you will receive and get to be part of.

The foundation phase is combining three steps:
#1 Study Summary
#2 Moodboards
#3 Logo Nouns

In the Study Summary you will get to see the brand analysis, which will determine the target audience definition, brand voice & messaging, brand mission & values and competitor analysis. All of the previous aspects will be setting the brand positioning and creative direction.

You will receive two sets of moodboards. You will be directed into which direction I prefer for the brand but you will also have the choice on which moodboard we will follow.

Inspired by the brand analysis we will have a set of logo nouns which are things we can use to design the logo, ex: sword, sun, circles, etc... here you will be selecting the nouns you want to keep and the ones you dislike.