Project Summary
Lynx Outfit is a modern streetwear label driven by the idea that style should be bold, versatile, and rooted in culture.
The brand was created to merge the raw energy of street culture with the clean edge of contemporary design. Every piece is built to be more than clothing.
Our role was to shape a brand identity that captures this vision. Not fashion hype that fades with the season, but a lasting statement: sharp, modern, and unapologetically urban.
Process & Challenges
The task was to capture that balance between raw street energy and modern sophistication.
We built an identity that reflects this vision... bold but refined, flexible enough to live on fabric, social feeds, and retail spaces.
Every detail, from typography to color to styling, was chosen to reinforce the idea of confidence and culture in motion.
The outcome is a brand that feels current, but never disposable. A streetwear identity with permanence.
Client & Service
Brand Identity Design - Bahrain 🇧🇭 - 2023
Working with Atay on my brand identity was honestly one of the smoothest experiences I’ve ever had. Everything was on time, no delays, no chasing, nothing. The whole process felt mad collaborative, like I wasn’t just a client, I was actually part of the creation.
Atay kept me in the loop from start to finish, broke things down in a way that actually made sense, and even taught me stuff about design I didn’t know I needed. It was one of those projects where you feel safe, heard, and fully taken care of.
SAMER SABBARSON
CEO of RESPONIO
